Stop buying protein powders until you check these three things. Avoid Proprietary Blends If label says it has proprietary blends,
ProteinLive 715 days
You've lost whole afternoons in the Ad Library and still shipped the same damn hooks.
“Been spending way too much time inside Meta Ad Library lately.” Somebody posted that on r/shopify. Forty tabs, twelve screenshots, a brief due at six, and you still can't tell which one is worth copying. Tick what's happened to you.
So we did the scrolling, and every hook is pulled out word for word.
So we did the scrolling, and every hook is pulled out word for word.
Think you can spot the hook that lasted longer? Prove it.
Every week you pick a hook, pay to shoot it, and find out a month later it was a dud.
Days live is how long the brand had kept the ad running when we last checked.
Two hooks. One ran way longer. Tap it.
KidsMy daughter's nightmares stopped the week I stopped trusting the label. Here is what I found out.130 days live
ProteinStop buying protein powders until you check these three things.715 days liveRan longer
You
A coin flip
That was a guess. In the library you can see which hooks brands kept paying for, before you spend a dollar shooting one.
Get the Hook Library for $19- 5 hooks or your $19 back
- One payment
- Nothing renews
Blank brief to first line in four taps.
- 1
Search what you sell
Type sleep, creatine, bloating or GLP-1. You get what supplement brands are running right now, word for word.
- 2
Narrow to your product
Gummies, creatine, greens, GLP-1 and ten more, each with its own count. Gummies alone has 613. That's a hell of a lot of gummy ads.
- 3
Put the long-runners first
Sort by days live. A hook a brand has paid for over six months sits above one that went up last Tuesday.
- 4
Make it yours
Most hooks come with a fill-in template. Drop in your product, copy the line, paste it into the brief.
Get the Hook Library for $19
- 5 hooks or your $19 back
- One payment
- Nothing renews
Try 15 real hooks right here. No email, no catch.
Search one word you'd put in a brief. The longest-running ads come first.
Tap the ones you'd actually use. We guarantee 5 or your money back.
1,769 more supplement hooks behind the door, with templates and links to the real ads.
Get the Hook Library for $19Loads of supplement ads open with a story. The ones that open with a number ran twice as long.
So how should your next ad open? Five ways brands do it, a real example of each, and how long that kind of ad usually ran.
How long a typical ad of each kind had been running when we read it: half ran longer, half shorter. From 1,428 supplement ads on Meta.
Open your next ad like the ones that ran longest. Let your competitors pay to test the rest.
Type your product. Get four hooks you'd actually use.
Each template comes from a real supplement ad that has run for months. Yours hasn't run yet, so test it like any new creative. We're not fucking psychic.
Some hooks come with the full kit: on-screen text, voiceover and visual.
571 supplement hooks have all three so far. The rest give you the spoken line word for word, which is what the Ad Library records.
When a hook has all three, your creator gets the line and your editor gets the on-screen text. Nobody asks you what the hell the hook is.
Hook Facts
Serving sizethe first 3 seconds of an ad
Hooks per library1,784
Show how long the ad has run1,725
Come with a fill-in template1,681
Link to the real ad1,778
Kinds of opening line, each explained34
With on-screen text and the visual too571
By product
Gummies613
Creatine222
Greens216
Other supplements194
GLP-1 & weight loss182
Women's health143
Gut health137
Collagen & beauty114
Men's health98
Electrolytes83
Nootropics & mushrooms82
Protein75
Sleep & stress72
Kids56
Read from the Meta Ad Library. A creatine gummy counts under Creatine and under Gummies.
Whatever you sell, somebody already paid to test the hook.
Pick your category. Start from what brands in it are paying for right now.
613Gummies
222Creatine
216Greens
137Gut health
75Protein
Plus GLP-1, women's and men's health, sleep, collagen, electrolytes, nootropics and kids.
Monday's brief, two ways.
Without the library
Hook: “Can't switch off at night? These sleep gummies help you drift off faster.”
With it
Hook: “We heard these things can knock you out in under an hour. Let's find out. We're just sitting here watching Stranger Things.”
From a sleep gummy ad that had been live 208 days when we read it.
Same product, same creator. One of these has six months of another brand's money behind it. The other has vibes.
Three other ways to find a hook. Each one sucks differently.
What you needAn AI chatbotMeta's Ad LibraryA swipe-file subscriptionHook Library
Hooks from ads that ranNo.Brand-new lines. Zero days live.Partly.In there. You transcribe the video ads yourself.Partly.Buried in the ads you saved.Yes.1,784 hooks, already written out.
Days each ad has been liveNo.No idea. It has no ad data.Partly.A start date. Do the math yourself.Yes.Most show it.Yes.On nearly every hook, longest first.
Built for supplement brandsNo.Built for everything.Partly.Brand or keyword, one damn ad at a time.Partly.Every industry. You filter.Yes.Supplements only, 13 product types.
Ready for the briefPartly.Ready, and a total guess.No.Too many tabs and a screenshot folder.Yes.Brief builders. And a board you'll never open again.Yes.Copy the line, or fill its template.
The whole adNo.No ads at all.Yes.The full ad, while it's live.Yes.The full ad, saved.Partly.Just the hook, and a link to the ad.
What it costsFree, or a plan you already pay for.Free. Costs you the afternoon.From $19 a month, billed yearly.$19. Once.
A swipe-file subscription for a year, at $19 a month
$228
Hook Library
$19 once
$19 a month, billed yearly, is the cheapest paid plan on the pricing pages of three swipe-file tools, checked 4 Oct 2026.
Skip it if
You've never run an ad.
Read 15 hooks free on this pageYou want us to just make the ads.
Book a call. We make them.You sell skincare, haircare, anything else. $19 is supplements only.
Get every niche, $29
People who use it, on whether it's any good.
$19. Once.
About a cent a hook, for 1,784 of them. Cheaper than one afternoon of Ad Library hell, and nothing renews behind your back.
With it you can
- Hand your creator the exact first line, plus the real ad it came from.
- Start from hooks other brands kept paying to run, before you bet your own budget on a guess.
- See how long a competitor's hook has really been live before you copy a dud.
You get 1,784 supplement hooks. Nearly all show how long the ad has run, most come with a fill-in template, and each of the 34 kinds of opening line is explained in plain words.
- 5 hooks or your $19 back
- One payment
- Nothing renews
Your login arrives by email straight after you pay.
Hook or refund.
Search what you sell. If you don't find 5 hooks you'd actually use, email us within 14 days and we refund the $19. Just tell us what you searched. No form. Nobody calls you.
Sell more than supplements? Every niche is $29: 9,041 hooks across 22 niches, supplements included. Pick it at checkout, or upgrade later for the $10 difference.
What founders say
My briefs used to say “make the hook catchy”. Now I paste three hooks that ran past 90 days and let the creator pick the one that sounds like them.
The days-live sort is the part I use. I stopped copying competitor ads that turned out to be a week old.
Our editor works straight from the templates now. I don't get “what should the hook be?” messages at 10pm anymore.
Sample quotes shown until real customer quotes are in. Avatars are illustrations, not customers.
Catch the hooks. Don't torch the budget.
You've got $1,000 and 15 seconds. Some of these hooks are duds. Good luck telling which.
Every hook looked the same, so you guessed. Like most Mondays. Now play it again with the library on.
- Blind
- Library on
You didn't get better in 15 seconds. You could just see.
Game money, not a promise.
That's the library on your next brief: 1,784 supplement hooks, with the ones brands kept paying for at the top.
15 founders get this free. Could be you.
We're giving 15 supplement brands the whole library, every niche, for nothing. Each one also gets a complete audit of their live ads within 2 working days.
Who it's for
- Founder, co-founder, or the person running marketing or growth at a supplement brand
- Doing $50k+ a month in revenue, or spending $10k+ a month on Meta
How it works
- Apply in seven taps. Same quiz as everyone else.
- We read every application ourselves. No bot picks who gets in.
- If you're in, your login lands in your inbox. After a week we ask what you honestly think. Trash it if you want, you keep the login.
15 spots, picked by hand
Not a fit? We'll tell you straight, and the supplement library is still $19.
Get the Hook Library for $19Built by an ad studio that got sick of scrolling too.
Shaanks makes ads for supplement brands. We built this for our own briefs, because we were losing the same afternoons in the Meta Ad Library as you.
Built by an ad studio that got sick of scrolling too.
Shaanks makes ads for supplement brands. We built this for our own briefs, because we were losing the same afternoons in the Meta Ad Library as you.
Questions
What exactly do I get for $19?
Your own login to the supplement library: 1,784 supplement hooks you can search, filter by product, sort by days live and turn into your own line with a template. One payment. No subscription to forget about.
I sell more than supplements. Can I get every niche?
Yes. Every niche is $29: 9,041 hooks across 22 niches, from skincare and haircare to pets, home and apparel. Choose it at checkout. Start with supplements and you can upgrade from inside the library for the $10 difference.
I already write good hooks. What does this add?
Proof of what lasted. Before you borrow a competitor's opening, you can see how long their ad has been live. And on the weeks you write ten briefs instead of one, most hooks come with a fill-in template, ready for your product. Good writers steal too.
Isn't this just a swipe file?
A swipe file is a folder of screenshots you never open, and you still have to work out which three seconds did the work. Here the first line is already pulled out, nearly every one links to the real ad, and most show how long that ad has been live.
Does a long run mean the ad worked?
It means the brand kept paying for it. Few brands do that for months with a loser, but treat it as where to start testing and let your own numbers decide.
Where do the hooks come from?
Paid supplement ads in the Meta Ad Library, plus a few organic reels our team saved, which are marked as reels.
Are there hooks I shouldn't touch?
Some are filthy, and some make health claims. All 208 of them are in there with a warning on each, so you know Meta may reject it before you shoot it. Your call.
Do hooks come with on-screen text and visuals?
Yes, 571 supplement hooks today have the on-screen text and the visual as well as the spoken line. The rest carry the spoken line word for word, because that's what the Ad Library gives us.
Will it work for my product?
It covers gummies, creatine, greens, GLP-1 and weight loss, gut health, women's and men's health, sleep, collagen, electrolytes, nootropics, protein and kids. Sell something next door? The templates are written to take your product.
How do I get in? Can I start today?
Yes. Your login arrives by email straight after you pay. The library runs in your browser on a phone or laptop. Nothing to install.
Why is there a quiz before I pay?
Seven taps. Your first answer decides what your library opens on, so you land on hooks for your product, not everyone's.
What if it has nothing for my product?
Then you shouldn't be paying for it. Search what you sell. If you don't find 5 hooks you'd actually use, email hello@shaanks.com within 14 days of paying and we refund what you paid: the $19, the $29 or the $10 upgrade. Just tell us what you searched, so we know what to add. The money returns to your card or UPI, usually in 5 to 7 working days. Your paid access ends then, and the 15 free hooks stay open. No hard feelings, no bullshit retention call.
Close the Ad Library tab. Your next hook has been in here the whole damn time.
Get the Hook Library for $19
- 5 hooks or your $19 back
- One payment
- Nothing renews
Hook or refund.
Search what you sell. If you don't find 5 hooks you'd actually use, email hello@shaanks.com within 14 days and we refund the $19. Nobody calls to talk you out of it.